Primer Professional Services Ltd. Is Rethinking How Businesses Build HR Systems and Professionals Build Their Careers
From HR consulting and career development to AI-powered workplace solutions, the Lagos-based company is helping businesses strengthen their people systems while preparing professionals for the changing world of work.
A business can have a great product, a growing customer base and ambitious plans for expansion, but what happens when its people systems cannot keep up? How does a small business build a functional HR department? How does an aspiring HR professional gain the practical skills needed to enter the field? And how can experienced practitioners keep up with new technology changing the way HR work gets done?
These are some of the challenges Primer Professional Services Ltd. (Primer PSL) is working to address.
Based in Gbagada, Lagos, Primer PSL provides human resources consulting, career development, training and technology solutions for businesses and professionals. Its work cuts across two closely connected areas: helping organisations build the structures they need to manage and develop their people, and equipping individuals with the skills and tools to build successful careers.
The company was established by Toroti Akogun, a human resources professional, consultant and career coach, out of a desire to help businesses establish effective people strategies, systems and structures that support sustainable growth. She also saw a need to support aspiring professionals, career starters and people transitioning into new fields as they worked towards their career goals.
This dual focus is central to Primer PSL’s approach. It does not look at HR only as an administrative function, but as an important part of how organisations operate, develop talent and grow.
For businesses, this begins with getting the foundations right. Primer PSL offers services ranging from HR strategy development and organisational design to setting up HR structures, policies, procedures, employment documentation and performance management systems. Its services also include recruitment outsourcing, payroll management, HR advisory support, compliance audits and risk assessments.
These services are particularly relevant to startups and growing businesses that need more structure but may not yet have the resources for a large in-house HR team. Through its consulting and outsourcing services, Primer PSL helps organisations establish clearer processes, manage workforce needs and strengthen their HR operations.
The company also provides HR software solutions, digital transformation and process automation. These offerings reflect the growing need for businesses to move beyond manual processes and explore technology that can improve efficiency and support better decision-making. Its recruitment platform also provides a digital channel for connecting candidates with employment opportunities.
But Primer PSL’s work does not stop with organisations. A significant part of its offering focuses on helping people build careers in Human Resources and develop the competencies required to thrive professionally.
Through HR Primer Launchpad, the company supports aspiring HR professionals as they build a foundation for entering the field. HR Primer Intensive provides further development for professionals looking to strengthen their practical HR knowledge and competencies. Its offerings also include Specialist to HR Leader, career coaching, specialised courses, summits and job fairs.
The company extends this work through training and curriculum development for organisations, covering areas such as leadership development, technical training and soft skills. Its online resource platform, The Vault, brings together courses, books, podcasts, tools and other resources designed to support learning and professional growth.
Primer PSL has also created opportunities for conversations around building stronger businesses. In January 2025, it promoted the HR Playbook Summit, bringing together speakers to share practical insights on business growth, structure and sustainability. The initiative reflects the company’s interest in making professional knowledge accessible and giving business owners and practitioners useful ideas they can apply to their work.
One of the more distinctive areas of Toroti’s work is the application of artificial intelligence to HR. Rather than focusing only on using AI to draft documents or complete individual tasks, she has been exploring how HR professionals can build tools that solve recurring workplace problems.
In May and June 2026, she hosted AI Opportunity Chats, where she demonstrated the development of practical solutions including an applicant tracking system, an automated onboarding application, an HR policy generator and an employee chatbot. These examples showed how professionals can combine their existing HR knowledge with accessible technology to build tools tailored to their work.
Through Primer Automation Lab, Toroti is taking this approach further by teaching HR professionals and consultants how to build AI-powered solutions and automate repetitive processes without needing a traditional coding background. The work speaks to a wider question facing the HR profession: how can practitioners adapt to emerging technology while using their existing expertise to solve real business problems?
For Primer PSL, this brings its different areas of work together. Strong HR systems help businesses operate more effectively. Relevant training equips professionals to contribute more meaningfully. Technology creates opportunities to improve how work is done.
By connecting these areas, Primer Professional Services Ltd. is building an offering that serves both the organisations seeking stronger people systems and the professionals preparing for the future of work.
As businesses continue to navigate growth, workforce development and technological change, the need for practical HR expertise remains important. Primer PSL is positioning itself to meet that need through consulting, career development, training and technology solutions.
